A full understanding of the client's business objectives and hypotheses is essential to the success of any research project. For that reason, we believe in maintaining an ongoing relationship with our clients.
If you:-want to know more about qualitative research
-don't know how to make the best use of the results of qualitative research
-want to tie up with an overseas company, but don't know how to prepare an effective presentation, or find it hard to communicate your ideas...
We can respond to your needs through our network of specialist creative personnel and our bicultural PR staff and translation staff to provide creative services along with the research results.
Main Clients
Mango is recognized as a high-quality research agency by major foreign manufacturers of fast-moving consumor goods
consumer durables, food, beverages, tobacco, premium goods, cosmetics, pharmaceuticals, retail store analysis, children's products, pets, entertainment, IT services, publishing, gardening supplies
Examples of projects conducted in the past year
■Study on brand image remodeling for major pet food manufacturer
■Study on entry into new product category by major pet food manufacturer
■Study on entry into new styling product category by major oversea manufacturer of fast moving consumer goods
■Study on long-term strategy for well-estabtished confectionery maker (covering all aspects, including outlets, products, point-of -sale material, store personnel wrapping paper, etc.) and study on development of new products consistent with brand image
■Insight-discovery study to identify benefits and develop advertising for the launch of a new product by a major pharmaceuticals company
■Study on development of advertising to promote sale of fruit X in specific seasons
■Store diagnostic
Study for premium brand X
Akiko lida: president and research director
Previously worked at a major domestic advertising agency and two foreign-affiliated research agencies. While employed at AC Niekan, served as Director of the Qualitative Research Department, handling client management, development and use of new research techniques, studies on large-scale bends, and training ol qualitative researchers.
AkiKo lida moderates approximately 160 focus groups a year In addition to standard group interviewing, she uses a variety of innovative techniques to explore what consumers are really thinking. Recently she has been involved in numerous workshops to identity problems within corporations and help foster a common sense of purpose. In addition to her many years of experience conducting qualitative research and her background in advertising, she is also a house maker and mother, and has the abitity to analyze with the well-balanced perspective of a researcher, planner and consumer.
| Company name | Mango Planning & Research K.K |
|---|---|
| Dale Founded | 19 April 2006 |
| Man tines of business | 1. Marketing research 2. Planning, design and implementation or seminars on qualitative research |
| Address | [Tokyo office] 8-14 Okusawa Setagaya-ku, Tokyo 158-0083 |
| TEL/FAX | 81-3-6809-8353 |
| if@mango-planning.com | |
| Paid-in capital | 10 million yen |
| Bank | Bank of Yokohama, Zushi Branch |
| Staff | 4 |
| Mar services | Product development and brand studies, outlet/shopping studies, concopt studies, product performance studies |
Mango implements Ihe following policies regarding personal information on respondents who participate in research projects and personal information provided by clients.
Mango takes every precaution with the management of people entering and leaving the premises, storage and disposal of materials and management of passwords, etc., to guard against the risk of illicit access to, destruction, loss, damage, falsification, or leakage of private information and at the same time ensures that all staff are trained in the handling of private information.
Mango complies with domestic laws and the Marketing Research Code of Ethics in all matters relating to the handling of private information.
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