For example, is this what the consumer is looking for in a detergent?Cleaning power?Anything？
For example, is this what the research agency to provide?Verification of hypotheses?Discovery?

Mango Planning & Research offers a variety of qualitative research techniques, including focus groups, to meet your marketing requirements.

NEWS

■2007.3.15
Lecture at Japan Academy of Advertising on the subject of "Why research is not utilized in advertising creative activities."

Akiko Iida, President of Mango Planning, makes a one-hour presentation on the results of a study conducted jointly with several researchers. In addition to describing the current situation regarding the use of research, the presentation touched on ways to obtain the most value from research, and elicited considerable interest among audience participants.


JAPAN ACADEMY OF ADVERTISING